What is Prime Day and how often is it?
The annual two-day deals event is regularly held in the summer months and is exclusively available to Amazon Prime members only. If you're not a member when the next one rolls around, you can always sign up for a free 30-day trial to get access to that year's Prime Day deals.
It's an annual two-day sale that started in 2015. Aside from 2020, when the retailer bumped the sale to October due to the pandemic, and 2021, when the sale was held in June, Prime Day has taken place in mid-July.
Amazon Prime Day usually happens once-a-year. But in 2022, the retailer hosted its first ever Prime Early Access Sale in October after hosting Prime Day in July. It was a Prime Day-level sale the retailer announced that fall. Amazon has not revealed whether there will be more than one Prime Day in 2023.
Prime Day is a global annual savings event that falls over a two-day period and is exclusive to Amazon Prime members. During this sale, shoppers can expect steep discounts across categories including beauty, tech, home, fashion, kitchen and more.
Prime Day 2020: Oct. 13 to 14 (delayed by COVID-19 pandemic) Prime Day 2021: June 21 to 22 (the earliest to date) Prime Day 2022: July 12 to 13.
Prime Day came to life for customers on July 15, 2015, as a way to celebrate Prime members on Amazon's 20th birthday. We continue to innovate on behalf of the customer, with Prime Day growing each year. Prime Day took place July 12-13 in more than 20 countries.
How to prepare for Amazon Prime Day 2023. First things first: Make sure you actually have an Amazon Prime membership. You can sign up for a 30-day free trial, after which your membership will cost $14.99 per month or $139 per year.
Amazon touted the second Prime Day, which will be held Oct. 11-12, as a way for members to get early access to holiday deals from brands like Peloton Interactive and New Balance.
Amazon Prime Day – July 12, 2023.
The new sales event could help jumpstart holiday shopping early for Amazon as the company stares down slowing e-commerce sales and a host of economic challenges. Amazon is hosting another Prime Day-like deal bonanza next month, marking the first time it will hold two such events in the same year.
Who benefits from Prime Day?
Prime Day is a shopping event with deals exclusively for Prime members.
The first Prime Day was held in July of 2015 as a way to celebrate Prime members on Amazon's then 20th anniversary. Since then, Amazon has celebrated Prime Day every year, usually during the month of July.

While Prime Day is highly profitable for Amazon and its sellers, Thomson said there's another reason it's such an important event for the company: He called Prime Day a “massive dry run” for quarter four, which is when the holidays take place.
The United States has the largest Amazon user base.
There are 148.6 million Amazon Prime members in the U.S. as of 2022, or roughly 74.3% of global Amazon Prime members. Amazon is also popular with U.S. households, as 76.6 million have Amazon Prime memberships.
US Amazon Prime Subscribers
Amazon has 148.6 million Amazon Prime Members in the US.
Yes — Amazon's Prime Day discounts are exclusive to Amazon Prime members. If you are not already a Prime member, you can get 1 week of Prime for just $1.99 right now. An Amazon Prime membership then costs $14.99 per month or $139 per year.
A Prime membership is $14.99 per month, or $139 per year if you pay annually—but Amazon also offers several discounted membership options with the same valuable benefits including fast, free delivery on millions of items, exclusive perks, and savings for eligible members.
How long is Amazon Prime Day? Amazon Prime Day is typically a 48-hour shopping event. Although the deals are usually only available for two days, the sitewide sale is one of the best opportunities to score must-have gadgets and home goods for well under retail value year-round.
Amazon Prime Day 2022 was held on Tuesday, July 12 and Wednesday, July 13. The fall iteration of Amazon Prime Day, dubbed the Prime Early Access sale, is set for Tuesday, October, 11 and Wednesday, October 12.
There isn't an official Amazon Prime for seniors discount. However, senior citizens can enroll in Prime Access, discounted at just $6.99 a month instead of the standard $14.99 a month. But you need to be enrolled in a qualified government assistance program such as Medicaid, SNAP, TANF, and SSI.
When did Prime get so expensive?
In February of 2022, Amazon announced that it would be raising the cost of a Prime membership from $119 a year to $139. Not surprisingly, some consumers were less than thrilled with that news.
But a Prime membership, though valuable in its own right, isn't cheap these days. In 2022, Amazon raised the cost of an annual Prime membership from $119 to $139.
Note: If you cancel a monthly Prime membership, you can only register again after the month you already paid for. You can see the date under Manage My Amazon Prime Membership under Next Payment.
Get a $10 credit: From October 11-12, Prime members will receive a future $10 promotional credit with the purchase of $50 gift card from top brands, including but not limited to Amazon, Panera, GAP, and Fanatics.
The 48-hour Black Friday deal event kicks off on Thursday, November 24 at 12:01 a.m. PST and runs for 48 hours. To start shopping, visit our Black Friday deals page or head to the Amazon shopping app.
Depending on what you're shopping for, Black Friday can be the cheapest time to buy. But not every deal during November is a good deal, and this sales season will most benefit the smart shoppers who plan in advance. For the unwary, it can be easy to make bad buys.
Black Friday and Thanksgiving week aren't the only times to shop and find awesome bargains on Amazon. Amazon's "official" Black Friday sale starts on Thanksgiving Day and runs through to Black Friday.
- The item must be in new condition, nationally available, Prime shipping eligible FBA product.
- The Prime Exclusive Discount must meet all regular eligibility criteria.
- The product must have at least 3.5-star rating or be a launch product with no rating.
In 2005, Amazon announced Amazon Prime as a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for an annual fee of $79 (equivalent to $110 in 2021) and discounted one-day shipping rates.
After months of rumors, Amazon has confirmed a second Prime-exclusive event for 2022. Taking place Oct. 11 and 12, Amazon's Prime Early Access Sale will be a 48-hour deal bonanza offering members-only savings for Prime customers.
What are Amazon days in October?
Amazon Prime day is back! Last month, the e-commerce giant announced a surprise second Amazon Prime Day in 2022 would take place on October 11-12.
Prime Day is an annual online sales event on Amazon that gives huge discounts to its Prime members. It's a way to get more people to subscribe to Prime and to rival Alibaba's Singles' Day, Black Friday, and Cyber Monday.
The first book sold on Amazon.com was Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. In the first two months of business, Amazon sold to all 50 states and over 45 countries. Within two months, Amazon's sales were up to $20,000 per week.
Fast delivery and shipping
Free same-day delivery: In select cities and towns, Prime members can shop for items eligible for delivery on the same day they were ordered. Same-day delivery is available without a Prime membership for up to $10 per order for eligible items.
Amazon Prime Day deals officially last two days, but some may only last one day or be a Lightning Deal that's good for only a few hours. In addition, some products may sell out quickly. If you find a deal you like, its best to act on it as soon as you can. Prime Day isn't the only opportunity to save money at Amazon.
First held in 2015 in honor of Amazon's 20th anniversary(opens in a new tab) (with mixed success), it was originally plugged(opens in a new tab) as a "one-day-only event filled with more deals than Black Friday." In the years since, it's morphed into a 48-hour affair that's preceded by a week of preview offers.
As you'd expect, Amazon really leans on its own products, usually giving the year's lowest prices on Kindles, Echo smart speakers, Fire TV Sticks, and Fire Tablets - usually with prices even lower than Black Friday's. Here's everything else you need to know about Amazon Prime Day and how to find the best deals for you.
Prime Day 2022 has come to a close, and this year's event was our biggest to date. Prime members purchased more than 300 million items worldwide, and saved over $1.7 billion, more than any previous Prime Day event.
SEATTLE--(BUSINESS WIRE)--Jul. 14, 2022-- (NASDAQ: AMZN)—Prime members purchased more than 300 million items worldwide during Prime Day 2022, making this year's event the biggest Prime Day event in Amazon's history.
What Is The Most Sold Item In the World? The most sold item in the world is clothing and fashion items. This ranges from women's and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!
Who is Amazon's biggest customer?
With 356 billion U.S. dollars in net sales, the United States were Amazon's biggest market in 2022. Germany was ranked second with 33.6 billion U.S. dollars, ahead of the UK with 30 billion U.S. dollars.
Relative to population size, North Carolina uses Amazon the most. North Carolina has an Amazon obsession score of 69.89%, meaning that a considerable 70% of the population relies on Amazon. Other states with high scores include: Texas (69.75%), Virginia (67.48%), Kansas (67.07%), and Florida (66.67%).
89% of us consumers are more likely to buy products from Amazon than from any other e-commerce site. Nearly nine out of ten Americans will choose to buy products from Amazon rather than buy from somewhere else.
You can make the most of your Prime membership by sharing delivery benefits, movies and TV shows, eBooks, and more with up to six people.
Retail remains Amazon's primary source of revenue, with online and physical stores together accounting for the biggest share. Amazon Web Services (AWS) currently generates the majority of Amazon's operating profits and is growing at a robust pace.
The number of Prime members in the U.S. may have declined in 2022. After growing rapidly in 2020 and 2021, Amazon (AMZN -1.48%) ended 2022 with 2 million fewer Prime members, according to an estimate from Consumer Intelligence Research Partners, or CIRP.
As a Prime member, you get free and unlimited One-Day and Two-Day delivery on eligible items across 100 cities in India. Items that are not eligible still qualify for free Standard Delivery with no minimum order value required.
So do you still need Amazon Prime (opens in new tab)? After years of membership, people often forget: Anyone can buy from Amazon, you don't need to be a Prime member. You're just not going to get the other perks — not all of which you might need, use or want.
Amazon Prime Day – July 12, 2023.
Amazon Prime Day is an annual two-day shopping event for Amazon Prime members. Each year, the sale is met with doorbuster deals on some of our favorite products—think huge savings on headphones, robot vacuums, air fryers and so much more.
How often does Prime renew?
When you sign up for Amazon Prime, your membership will automatically renew at the end of your chosen membership period. You can turn off this automatic renewal at any time.
This marks a 8.1% increase compared to 2021 and is in line with the more moderate year–over-year growth the retailer saw between 2020 and 2021: Digital Commerce 360 estimates that Amazon sold $11.2 billion worth of goods during Prime Day 2021, up only 7.7% from $10.4 billion in 2020.
There isn't an official Amazon Prime for seniors discount. However, senior citizens can enroll in Prime Access, discounted at just $6.99 a month instead of the standard $14.99 a month. But you need to be enrolled in a qualified government assistance program such as Medicaid, SNAP, TANF, and SSI.
Prime Day is a shopping event with deals exclusively for Prime members.
A Prime membership is $14.99 per month, or $139 per year if you pay annually—but Amazon also offers several discounted membership options with the same valuable benefits including fast, free delivery on millions of items, exclusive perks, and savings for eligible members.
And if you're a student, Prime Student brings you all the value of Prime, plus extra perks that make college life easier, for just $7.49 per month or $69 per year. That's 50% off the regular price of Prime, just for college students.
Amazon Prime Free Trial members enjoy all the same benefits as paid members. If you haven't been an Amazon Prime member in the last 12 months, you can sign up for a free trial. To sign up for the Amazon Prime free trial, your account must have a current, valid credit card.
Prime Video Channels do not form a part of your Prime subscription. They are additional, paid subscriptions that allow you to add the content you want from third-party premium networks and other streaming entertainment channels.
Prime Video: You will lose access to the streaming service that offers a wide range of movies and TV shows. Prime Music: You will no longer have access to the streaming service that offers a large selection of music.
Prime Day 2022 has come to a close, and this year's event was our biggest to date. Prime members purchased more than 300 million items worldwide, and saved over $1.7 billion, more than any previous Prime Day event.
What sold the most on Amazon Prime Day?
- Apple AirPods. Both the Apple AirPods and AirPods Pro earbuds were big winners during Prime Early Access. ...
- Levoit Air Purifiers. ...
- Bose Headphones. ...
- Crest 3D Whitestrips. ...
- Laneige Lip Sleeping Mask. ...
- Vital Proteins Collagen Peptides. ...
- Marlowe Face Moisturizer. ...
- Casper Pillows.
References
- https://www.aboutamazon.in/news/retail/not-an-amazon-prime-member-yet-heres-everything-you-need-to-know
- https://www.amazon.com/gp/help/customer/display.html?nodeId=GUZZFPRQHPWM6DK5
- https://www.easyship.com/blog/black-friday-free-shipping
- https://blackfriday.com/amazon-black-friday
- https://www.zippia.com/advice/amazon-statistics/
- https://www.nbcnews.com/select/shopping/cyber-monday-black-friday-deals-compared-ncna1279444
- https://thekrazycouponlady.com/tips/money/11-things-hulu-netflix-dont-want-you-to-know-about-amazon-prime-21606
- https://www.usatoday.com/story/money/reviewed/2023/03/07/amazon-prime-day-2023/11390125002/
- https://www.cnet.com/deals/amazon-prime-day/
- https://blackfriday.com/ads/black-friday/amazon
- https://www.amazon.sg/gp/help/customer/display.html?nodeId=GLUAZW2S4TYKBCHF
- https://www.wral.com/story/calm-black-friday-what-happened-to-the-long-lines-big-crowds/20597010/
- https://www.aboutamazon.com/news/amazon-prime/how-does-amazon-household-work
- https://www.consumerreports.org/money/sales-promotions/amazon-prime-day-what-to-expect-a9781954357/
- https://www.amazon.com/gp/help/customer/display.html?nodeId=GPZPMW83T6X2QTZX
- https://en.wikipedia.org/wiki/History_of_Amazon
- https://www.etonline.com/everything-you-need-to-know-about-amazon-prime-day-2023-dates-early-deals-and-more-182422
- https://www.oberlo.com/ecommerce-wiki/cyber-monday
- https://www.aboutamazon.com/news/retail/amazon-prime-student
- https://www.nytimes.com/wirecutter/money/best-time-to-buy-a-tv/
- https://www.nbcnews.com/select/shopping/amazon-prime-benefits-cost-ncna1269672
- https://www.gq-magazine.co.uk/lifestyle/article/when-is-black-friday
- https://www.fool.com/the-ascent/personal-finance/articles/will-the-cost-of-amazon-prime-increase-in-2023/
- https://thekrazycouponlady.com/tips/store-hacks/amazon-cyber-monday
- https://en.wikipedia.org/wiki/Cyber_Monday
- https://www.aboutamazon.com/news/retail/when-is-amazon-prime-day-2022
- https://www.dealnews.com/features/cyber-monday/ways-cyber-monday-is-different-from-black-friday/
- https://getcircuit.com/package-tracker/blog/how-to-get-next-day-delivery-on-amazon
- https://en.wikipedia.org/wiki/Black_Friday_(shopping)
- https://www.tomsguide.com/us/what-is-amazon-prime,news-18041.html
- https://www.usatoday.com/story/money/reviewed/2022/09/26/amazon-prime-day-early-access-october-2022-sale-deals/8114578001/
- https://www.ciso.inc/blog-posts/origin-cyber/
- https://www.aboutamazon.com/news/retail/the-history-of-prime-day
- https://www.aboutamazon.com/news/retail/amazon-best-sellers-black-friday-cyber-monday
- https://www.expertreviews.co.uk/black-friday
- https://people.com/lifestyle/best-cyber-monday-amazon-prime-member-deals-2022/
- https://www.today.com/shop/amazon-prime-day-what-know-2023-t282343
- https://www.whats-on-netflix.com/news/list-of-netflix-black-friday-and-cyber-monday-deals-for-2022/
- https://www.ign.com/articles/when-do-cyber-monday-deals-end-2022
- https://help.steampowered.com/en/faqs/view/4D81-BB44-4F5C-9B6B
- https://www.ign.com/articles/black-friday-vs-cyber-monday
- https://www.nbcnews.com/select/shopping/amazon-prime-day-history-ncna1269819
- https://www.omnicalculator.com/finance/percent-off
- https://www.amazon.com/gp/help/customer/display.html?nodeId=G8YTYJBWDE4M2Q9W
- https://www.amazon.com/gp/help/customer/display.html?nodeId=G3VN2A3K3WBAE2US
- https://www.zippia.com/answers/which-state-uses-amazon-the-most/
- https://www.usnews.com/deals/top-amazon-prime-day-deals
- https://blackfriday.com/news/when-is-black-friday
- https://www.fool.com/investing/2022/10/07/the-real-reason-behind-amazons-prime-day-round-2/
- https://www.aboutamazon.com/news/retail/amazon-cyber-monday-2022-faq
- https://www.businesswire.com/news/home/20221005005935/en/Amazons-New-Prime-Early-Access-Sale-Kicks-Off-October-11-12-by-Offering-Early-Holiday-Deals-Exclusively-for-Prime-Members
- https://www.investopedia.com/how-amazon-makes-money-4587523
- https://www.bluecart.com/blog/high-demand-products
- https://www.calendarpedia.com/when-is/black-friday.html
- https://press.aboutamazon.com/2022/7/prime-day-2022-was-the-biggest-prime-day-event-ever
- https://www.reliabills.com/blog/how-do-i-cancel-my-amazon-prime-membership/
- https://www.goodhousekeeping.com/life/money/a40093124/best-amazon-prime-day-deals-sales-2022/
- https://www.nbcnews.com/business/business-news/amazon-announces-second-prime-day-sale-will-take-place-month-rcna49375
- https://www.nbcnews.com/select/shopping/amazon-prime-day-2023-ncna1303931
- https://goamify.com/blog-articles/prime-day-2022-the-complete-guide-for-sellers/
- https://www.adadvance.com/blog/amazon-sales-trends-day-of-the-week-performance-analysis/
- https://www.nytimes.com/2021/11/26/business/how-black-friday-got-its-name.html
- https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=GUZZFPRQHPWM6DK5
- https://en.wikipedia.org/wiki/Amazon_Prime
- https://nationaltoday.com/amazon-prime-day/
- https://blackfriday.com/amazon-cyber-monday
- https://www.kiplinger.com/personal-finance/shopping/online-shopping/602571/reasons-to-cancel-amazon-prime
- https://mashable.com/article/amazon-prime-day
- https://www.fool.com/investing/2023/01/25/is-amazon-spending-too-much-to-grow-prime-members/
- https://www.aboutamazon.com/news/retail/prime-day-2022-was-the-biggest-prime-day-event-ever
- https://www.techradar.com/amazon-prime-day/new-prime-day-deals
- https://www.statista.com/statistics/672782/net-sales-of-amazon-leading-markets/
- https://www.aboutamazon.com/news/retail/prime-membership-cost-benefits
- https://www.investopedia.com/terms/b/blackfriday.asp
- https://www.investopedia.com/terms/c/cybermonday.asp
- https://www.zippia.com/answers/which-country-uses-amazon-the-most/
- https://thekrazycouponlady.com/tips/money/black-friday-deals-tips-online-shopping
- https://appleinsider.com/deals/black-friday
- https://www.cnn.com/cnn-underscored/deals/amazon-prime-day-2023
- https://www.amazon.com/gp/help/customer/display.html?nodeId=G6RZ3AA6NQMCKYEM
- https://thekrazycouponlady.com/tips/store-hacks/tjmaxx-black-friday
- https://www.ecomcrew.com/amazon-prime-day/
- https://www.businessinsider.com/guides/deals/is-black-friday-or-cyber-monday-better
- https://www.fool.com/the-ascent/personal-finance/articles/will-amazon-prime-get-more-expensive-in-2023/
- https://www.dealnews.com/features/cyber-monday/better-to-buy-on-cyber-monday/
- https://marginbusiness.com/amazon-black-friday-selling-tips/
- https://backlinko.com/amazon-prime-users
- https://www.dealnews.com/features/black-friday/ways-youre-doing-black-friday-wrong/
- https://www.rollingstone.com/product-recommendations/electronics/prime-day-top-products-sold-1076028/
- https://www.usatoday.com/story/money/shopping/2022/11/23/black-friday-vs-cyber-monday-deals/10756178002/
- https://www.aboutamazon.com/news/retail/amazon-black-friday-faq-2022
- https://www.cnet.com/deals/amazons-second-prime-day-is-officially-announced-for-october/
- https://www.businessinsider.com/guides/deals/what-is-amazon-prime-day
- https://www.tomsguide.com/news/best-prime-day-deals-and-sales
- https://www.vox.com/future-perfect/21727010/giving-tuesday-explained-charity-nonprofits
- https://m.economictimes.com/top-trending-products/news/amazon-prime-day-2023-home-decor-and-improvement-products-on-sale-for-you/articleshow/99657201.cms
- https://ojdigitalsolutions.com/how-much-is-amazon-prime-for-seniors/
- https://www.sellerapp.com/blog/amazon-black-friday-2022/
- https://thekrazycouponlady.com/tips/money/amazon-black-friday-hacks
- https://www.blackerfriday.com/amazon/